Our Proprietary “So What?” Process: Creating Emotional Connections Between People and Purpose
Cause marketing and public relations have evolved beyond promoting a good cause. Consumers seek deeper connections with brands, and they actively participate in shaping brand reputation. Answering “so what?” digs below the cause to uncover the because, the messages that connect people and purpose. Communicating at this level encourages alignment – internally, within an organization, and externally – with consumers, communities, investors, and the media.
Consistency, Authenticity, Transparency
Our experience as reporters and producers combined with years of nonprofit public relations has enabled us to identify the most meaningful elements of a client’s story, mission and achievements. We are trained to dig deeper in our approach to message development and storytelling. Uncovering the because is at the heart of meaningful communication that earns the trust of media and consumers.
So often, we see disjointed messaging. It’s challenging to create alignment and balance when we live in a world where a brand’s reputation is held by the power of many hands. This can create internal confusion and fear, resulting in over-sharing, inauthentic “canned” messaging, or just not talking at all about sustainable/responsible initiatives that deserve media attention.
Teak’s goal, as partners and change agents, is to guide clients away from reactionary communication behavior by providing the framework to develop consistent, authentic and transparent brand messaging that better serves the mission and purpose of an organization, builds trust, and increases interest and engagement.
See what makes our team different.