Media Highlights

Museum Shop Operators Are Working Overtime

By December 4, 2017 No Comments

‘It’s no longer about slapping a logo on a shirt,” says Victor Oliveira, director of retail at Gift at the Gardner, the shop at the Isabella Stewart Gardner Museum.

“People are hungry for new, little-known products,” he says of the carefully curated offerings found in museum stores these days. “They want to be surprised and delighted.”

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